Manager, Regional Sales (Northern Nigeria)

Location: Northern Region 

JOB SUMMARY

The Retail Regional Manager will have overall responsibility for conceptualizing, developing, and implementing the Retail Sales Strategy within the assigned region. The role focuses on driving aggressive growth, sales performance, operational efficiency, and service excellence across all retail experience centers. The position ensures strategic alignment with organizational goals while fostering collaboration across cross-functional teams to deliver outstanding customer experience, optimize profitability, and ensure compliance with corporate standards.

ROLES AND RESPONSIBILITIES

Strategic

•             Drive the conceptualization, development, and execution of regional retail strategies in alignment with the national retail roadmap.

•             Identify and implement innovative initiatives to drive retail growth, enhance customer acquisition, and improve retention.

•             Develop regional expansion strategies, including new store rollouts, refurbishments, and relocations, ensuring cost optimization and ROI justification.

•             Collaborate with the Commercial, Technical, and Corporate teams (HR, Procurement, Facilities, Legal, Regulatory, Marketing, Product Development, and Digital) to align regional execution with organizational strategy.

•             Provide strategic insights for the development of new retail products, in-store promotions, and partnerships with OEMs and other channel players to drive incremental revenue.

•             Monitor market trends, competitor activities, and customer behavior to inform proactive regional strategies.

Tactical

•             Translate corporate objectives into actionable retail sales plans and targets within the assigned region.

•             Oversee the development and implementation of tactical programs to drive daily and monthly retail performance.

•             Review retail outlet performance across key indicators (sales, profitability, customer experience, operational compliance) and make informed recommendations for improvement.

•             Drive regional campaigns, product activations, and marketing initiatives to boost in-store visibility and customer engagement.

•             Oversee retail budgeting, including OPEX, CAPEX, and sales forecasting to ensure fiscal responsibility and profitability.

•             Ensure alignment of regional operations with retail business intelligence (BI) insights, performance analytics, and reporting systems.

Operational

•             Provide leadership and coordination for all retail operations within the region to achieve sales, activation, and revenue targets.

•             Ensure strict compliance with operational processes, SOPs, and regulatory requirements, including NIN, SIM registration, and data protection standards.

•             Oversee store maintenance, infrastructure standards, and ensure optimal functionality of systems and resources.

•             Monitor resource allocation (personnel, logistics, and tools) to ensure adequate support for retail centers and staff productivity.

•             Support talent development through coaching, performance management, and engagement activities that enhance staff motivation and accountability.

•             Ensure timely and effective communication between HQ and retail teams to facilitate seamless execution of sales programs and initiatives.

•             Track and report on all retail KPIs—sales, activations, churn, profitability, and customer satisfaction—to guide data-driven decisions.

People & Leadership

•             Lead, motivate, and develop a high-performing retail sales team across the region.

•             Foster a performance-driven culture focused on accountability, collaboration, and customer-centricity.

•             Facilitate regional alignment workshops to ensure understanding and ownership of retail objectives and strategies.

•             Provide mentoring and support to retail managers and staff to enhance skill sets, efficiency, and leadership potential.

Analytical & Reporting

•             Utilize BI tools and analytics dashboards to track regional sales, profitability, and operational metrics.

•             Prepare and present periodic reports on regional performance, opportunities, and risk factors to senior management.

•             Evaluate the impact of sales campaigns, promotions, and operational initiatives using data-driven analysis to optimize outcomes.

MINIMUM EDUCATION AND EXPERIENCE REQUIRED

•             Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).

•             Minimum of 7–10 years relevant experience in Retail Management, preferably in the Telecommunications or FMCG sector.

•             Strong understanding of retail sales strategy, financial management, BI analytics, and operations optimization.

•             Proven track record in driving multi-location retail performance, revenue growth, and customer experience excellence.

•             Excellent leadership, stakeholder management, and communication skills.

•             Proficiency in CRM systems, data analytics tools, and reporting platforms.

REQUIRED CAPABILITIES

•     Strategic Thinking & Execution

•     Business Acumen & Financial Analysis

•     Leadership & People Management

•     Analytical & Problem-Solving Skills

•     Stakeholder Engagement & Collaboration

•     Customer-Centric Orientation

•     Project Management & Operational Planning